How Do My Numbers Compare to Other Florida Contractors?
The Three Numbers Worth Tracking
- Gross margin by department or service line — not one blended company-wide number. A service-heavy trade like HVAC repair naturally runs a different margin structure than a materials-heavy trade like roofing, so a single "contractor average" tells you very little. Your own margin, tracked by department over time, tells you a lot.
- Overhead ratio — your total overhead divided by revenue. This is where marketing spend, insurance, staff compensation, and fleet costs show up, and it's usually the fastest-moving number when something in the business changes.
- Working capital turnover — your annual revenue divided by your working capital. The most profitable contractors typically run this between roughly 8 and 15 times; well outside that range in either direction is worth investigating.
Why an Outside Benchmark Is Still Worth Having
Your own trend tells you whether something changed. An outside benchmark tells you whether "normal for you" is actually healthy for your trade — the two are different questions, and you eventually want both answers. The Florida Trade Contractor Financial Benchmark Report is currently in development, built from real client-book data across Florida trade contractors in the $1 million to $5 million range, and will give trade-specific and revenue-range-specific numbers rather than generic small-business averages.
What To Do In the Meantime
Calculate all three numbers above for your business today, then track them monthly by department. A downward trend against your own history is meaningful on its own — it tells you something changed before you even have an outside number to compare against.
Want this handled every month? Tracking your own margins by department every month is built into our construction fractional CFO service, so you see the trend long before year-end.