Will Abberger Is Not a Bookkeeper Who Serves Contractors.
He Is a Former CFO Who Keeps Books.
The bookkeeping is how he gets inside a business and finds what the numbers are trying to tell you. After 40 years as a Chief Financial Officer (CFO) and Chief Operating Officer (COO) at the highest levels of construction and trade — watching companies scale, struggle, and succeed — Will made a deliberate choice: serve the contractors who need real financial intelligence the most. He is known for his strategic vision — turning struggling enterprises into success stories, establishing strategic alliances, and implementing approaches that lead to measurable revenue growth.
"I am probably the most overqualified bookkeeper in Florida. That is entirely the point."
40 Years. Three C-Level Roles. One Mission.
Chief Financial Officer (CFO) of The Pool Consultants, a pool construction company, during a three-year period in which it grew from $3M to $42M. Built the financial infrastructure that growth required: job costing, WIP reporting, cash flow management and CFO-level oversight.
Chief Operating Officer (COO) of General Roofing Services, a first-mover consolidator in commercial roofing, during its growth from $30M to $265M in revenue. That is roofing operations and finance seen at a scale few advisors to roofing contractors have worked at.
Interim Chief Operating Officer (COO) during a period in which revenue grew 150%, with a focus on core process redesign and operational restructuring.
In His Own Words
The Numbers Do Not Lie. They Just Tell You What to Look For — If Someone Is Actually Looking.
Most bookkeepers record transactions. They categorize expenses, reconcile accounts, and hand you a Profit and Loss (P&L) statement once a month that you may or may not understand.
Will reads the numbers the way a Chief Financial Officer (CFO) reads them — looking for what they reveal about the business underneath. Which service lines are actually profitable? Where are costs drifting out of alignment? What is the cash position 60 days from now? Are the books telling you the truth?
That instinct was built across 40 years at the executive level. Will was CFO of The Pool Consultants while it grew from $3M to $42M, work that included strategic mergers and acquisitions (M&A), entity restructuring, and new company start-ups. He was COO of General Roofing Services, a first-mover consolidator in commercial roofing, while revenues grew from $30M to $265M, with purchasing rebates exceeding $2M per year during his tenure. As an independent CXO Management Consultant, Will led interim executive engagements across startup, turnaround, and growth situations — including leading M&A activities for an industry consolidator, adding more than a dozen operating entities over a two-year span. At Automated Systems Design, he served as Interim COO and engineered a 150% surge in revenue through process redesign and operational restructuring.
The $70,000 HVAC discovery happened because Will was looking at the right numbers in the right way. That is not luck. That is 40 years of knowing where to look.
What Will Does — and Does Not — Offer
- Fractional CFO leadership, delivered remotely to contractors anywhere in the U.S.
- Construction bookkeeping and financial management
- Job costing setup and monitoring
- Work in Progress (WIP) schedule production
- Cash flow forecasting and management
- Gross margin analysis by service line
- IRS representation as an Enrolled Agent (EA)
- Strategic financial advisory — fractional CFO level
- Tax preparation services
- Legal advice
- Audit services
- Payroll processing
Will works alongside your existing CPA so their time is spent on strategy, not on cleaning up the books.
Ready to Work With Will?
Request a free Bottom Line Blueprint Session. Will reviews your numbers, identifies your financial blind spots, and tells you exactly what he sees — no charge, no obligation.