Landscaping Bookkeeping and Fractional CFO Services
Landscaping companies often discover that recurring maintenance routes and installation projects earn very different margins, while their books treat all revenue the same. Separating maintenance from installation shows which work to grow and which to reprice.
In person across Tampa Bay (Pinellas, Hillsborough, Pasco, Manatee, Sarasota). Remote for landscaping companies nationwide.
Problems Will fixes for landscaping companies
- Seasonal revenue swings creating cash gaps in slower months
- Crew labor cost not tracked by job or route
- Equipment costs not tied to the crews and work that use them
- Jobber or LMN data not syncing correctly to QuickBooks Online
Why a generalist bookkeeper isn't enough
Most bookkeepers record transactions, reconcile the bank and hand you a Profit and Loss statement once a month. Will reads your numbers the way a Chief Financial Officer (CFO) does: which service lines make money, where costs are drifting, what cash looks like 60 days out, and whether the books are telling you the truth.
Software Will works with
Landscaping companies using Jobber, LMN (Landscape Management Network) or Aspire face specific challenges in how recurring route work is recorded versus project-based installation. Will builds seasonal cash flow models that show true profitability across the whole year, not just the peak months, and sets up equipment tracking so each crew carries its real cost.
The numbers landscaping companies should watch every month
- Gross margin: maintenance routes versus installation projects
- Labor hours per route against budget
- Equipment cost per crew hour
- Cash reserve needed to cover the slow season
Bookkeeping or fractional CFO?
Construction bookkeeping
Weekly books, job costing, monthly financials and a CPA-ready year-end, about $1,000–$3,500 a month. Best for companies up to roughly $5M. See the tiers.
Fractional CFO
Cash forecasting, WIP and bonding reports, budgets, pricing and growth strategy, typically $6,000–$12,000 a month. Best for companies from roughly $5M to $50M. Fractional CFO services.
Frequently asked questions
How do landscaping companies handle seasonal cash flow?
By forecasting the slow months before they arrive and setting aside cash during peak season. A rolling cash forecast makes the target clear.
Can you work with Jobber, LMN or Aspire?
Yes. Will maps your platform to QuickBooks Online so route and project revenue and crew costs are tracked separately.
When does a landscaping company need a fractional CFO?
Usually as you pass about $5M, add commercial maintenance contracts, finance equipment, or plan an acquisition.